Why does ALEX ask about risk aversion ("which of these plans would you choose?") during the profile builder?

The risk aversion questions in ALEX are independent of plan designs - the intent in asking these is to build a user profile that reflects the employee’s level of risk aversion, or, how much more someone would pay up front to reduce the chance that they end up with very high total annual costs. While this plays a role in creating a health profile for the user, sometimes the savings of a lower cost plan would outweigh the risk aversion factor.

These questions can't be removed, but they are meant for learning about users risk tolerance as one piece in a larger puzzle of giving users the best plan recommendation possible.